Sometimes telling a good story for the press is like making a great cup of tea: the blend requires nuance, timing counts, and a little bit of additional inventiveness is not bad. Campaigns typically glitter with that special British flair—clever, credible, and tough to ignore—over at positivemediapromotions.co.uk. Let’s cut through the language and tour several situations when their approaches generated news, changed opinions, and—in one case—had everyone ravenous for chocolate cookies.
Changing Chocolate Brands for the Twenty-first Century
positivemediapromotions.co.uk wasn’t happy with merely a press release when a historical British candy behemoth found little interest among youthful consumers. Rather, the team planned a sentimental nostalgia campaign urging multi-generational households to post their “first biscuit memories” on social media. From the most modest school lunchbox customs to tea-soaked biscuits at royal garden parties, celebrity sponsorships came in.
In the first quarter following campaign, sales shot by 18%. Media analytics revealed more than 200 million impressions, and lifestyle writers praised the deft mix of digital participation and nostalgia. The show stoleers were what A limited-edition packaging release that sold out right away stunned consumers and critics alike.
Creating Green Stories with Real Influence
Though not glamourous, branding a new environmentally friendly cleaning firm is essential. The people at positivemediapromotions.co.uk took advantage of the growing interest in sustainability. With buckets and branded biodegradable wipes, they organized a city-wide “Clean Your Path” day across Manchester sending influencers, local officials, and even a few small celebrities out.
The press started to pay attention. Features appeared in The Guardian’s “Green Living” section and BBC Radio Manchester broadcast a piece contrasting the environmental credentials of the product with industry behemoths like Ecover. Over four months, brand awareness for the new company rose from 6% to 42%. And people actually got their streets cleaned in the process—proof positive that, at its best, PR is not only words.
Starting an Indie Book Store Resurgence
The beauty of a well-curated little bookshop may seem lost in times of digital everything—unless you plan a campaign bringing together local businesses, writers, and enthusiastic readers. This brief for positivemediapromotions.co.uk required more than a basic press release. Starting “Books, Brews, and Banter” evenings, the team combined live readings, neighborhood beers, and panel discussions including both authors and readers.
The event attracted attention from local BBC affiliates and The Bookseller as well as, more importantly, generated a 300% increase in foot traffic over the opening month. Even big writers dropped by surprise to generate Instagram buzz and word-of-mouth.