Ever spend hours making sure your window show was perfect, only to wonder if anyone saw it? Window Deep Retail ads may look fancy, but figuring out how much of an impact they have can be like trying to catch smoke with your bare hands. Leaving out this step is like making a cake but not tasting it. Let’s talk about the good, bad, and sometimes funny ways to tell if your glass-fronted sales pitch is working.

The first trick is as clear as day: watch other people. No, really. Count how many people stop, point, or, if you’re lucky, take a selfie with your window while you stand next to it. You’re not weird; you’re just being smart. Write down notes at different times. People who hang out during lunch, early morning speed walkers, and the night crowd will soon become obvious. It opens your eyes.

Next, combine old and new. Keep track of people who come in and ask about a certain product or deal that you advertise in the window. Ask them, “What brought you in?” when they check out. No complaints? Eye rolls? They are both gold. To get even more useful information, put a QR code or interesting hashtag on your device. Look at how the data traces build up.

Let’s talk about numbers. Look at how many people came in on foot before, during, and after the campaign. Some use automatic traffic cops at the door, while others still use hand clickers. It’s okay either way. You want to find that uptick that makes you want to give the window cleaner a high five. You’re on to something if the numbers change when your new screen comes out.

Keep track of sales information. If you click on a featured item in the window, watch it move. Did that bright flamingo lamp get three times as big? You can hang your hat on that cause and effect. The average deal value is also important to keep an eye on. A window ad might not only bring in more people, but also people who are willing to pay more.

Do you still feel like Sherlock Holmes? Compare missions to make your detective game more fun. During an A/B test, show A on one side and B on the other. Which one gets more people? What works will surprise you. A simple sign can sometimes work better than the glitter blast you worked on all day Sunday.

Don’t forget about the weather either. When it rains, even the most flashy store windows can’t be seen. Compare your results to what usually happens. For example, on a sunny Friday, foot traffic might always be better, no matter how great your signs are.

Lastly, get feedback that is real and honest. The words from kids, cranky people walking by, and chatty neighbors that you didn’t ask for are wise. There is a nugget in every joke, praise, or even complaint. It’s real, but it’s not always quiet.

To sum up, do something. Watch people, ask smart questions, use tech tricks, and look at old sales data all at the same time. You’ll quickly find out if your window is smiling at people or just collecting dust. Window ads are more than just decoration; they start a conversation. So, pay attention and let your shop tell you what’s going on.