SVIPLA Newsletter March 2006
SVIPLA NEWSLETTER — REGISTER FOR MARCH 30 DINNER          March 2006

IN THIS NEWSLETTER:

MARCH 30 DINNER MEETING — SVIPLA March 30 Dinner Meeting Focuses on “Software Technology Licensing Fundamentals,” by Michael Ward, Director of Licensing, Microsoft

INVENTOR OF THE YEAR – Submissions Now Being Accepted

PROGRAM CHAIRMAN – Nominations Now Being Accepted

SAVE THE DATES: UPCOMING SVIPLA MEETINGS — April 27 Meeting to be co-sponsored with the Santa Clara University High Tech Law Institute — “Supreme Court Shows Interest in IP Cases”

EDUCATIONAL OPPORTUNITIES — Licensing Industry Association Provides Advanced Licensing Programs

FOR DETAILS SEE BELOW.

PRESIDENT’S MESSAGE

SVIPLA has two important issues for its members (see details below):

1. Inventor of the Year – for the current SVIPLA membership year – Your client/inventor rewarded.

2. Program Chair for September 2006-June 2007 – You choose the speakers for our meetings and eventually become President.

Be involved in your professional organization.

See you at the meeting!

Brian R. Coleman, SVIPLA President

SOFTWARE TECHNOLOGY LICENSING FUNDAMENTALS — SVIPLA MARCH 30TH PROGRAM
Date: Thursday, March 30, 2006 (Please note: this is the second of two meetings in March)
Location: Crowne Plaza Cabana Hotel, Palo Alto (El Camino Real just north of San Antonio Road)
Time: 6:00 p.m., cocktails and registration; 7:00 p.m., dinner and program

PRESENTATION: “Software Technology Licensing Fundamentals ”

SPEAKER: Michael W. Ward, Director, Licensing - Microsoft

Michael Ward, Director, Licensing at Microsoft, has been in the licensing field for two decades. Focus of his presentation: businesses have invested more than a trillion dollars developing software over the last decade. Senior management in virtually every company has funded software projects to support a wide variety of internal needs. Applications, extensions to purchased software, tools, operating systems, programming languages and other kinds of software technology are developed to support products, services, e-business, internal processes or other requirements. Some projects produce substantial bodies of software technology. Licensing professionals are being challenged to find ways to convert these investments in software technology into revenue producing assets. Some of the questions he will address:

1. How do you select the best candidates for licensing from your pool of software assets?

2. What are the unique concerns about software that determine suitability for licensing?

3. Who should you target for licensing your software?

4. How do you value your software?

To register (in the RSVP email message, please include attendee name(s), company name, email address and any special dietary needs): CLICK HERE

If your system will not allow you to click on the registration email above, you can send your registration to: svipla@yahoo.com.

Cost:   Member - $60   Non-Member - $75   Student - $25

PLEASE DO NOT MAIL YOUR CHECK - BRING DINNER PAYMENT FOR MEMBER OR NON-MEMBER RATE TO MEETING ON MARCH 30, PAYABLE TO: SVIPLA.

DEADLINE FOR RESERVATION OR CANCELLATION: Noon, Tuesday, March 28. Please make your reservation by the deadline as there are only a few extra spaces allotted at the meeting. The venue may not be able to serve meals beyond the guaranteed number expected for the meeting.

MCLE: This activity has been approved for Minimum Continuing Legal Education credit by the State Bar of California in the amount of 1.0 hour. SVIPLA certifies that this activity conforms to the standards for approved education activities prescribed by the State Bar of California governing minimum continuing legal education.

SVIPLA 2005-2006 RENEWAL/NEW MEMBER DUES NOW DUE – NEW MEMBERSHIP YEAR BEGAN SEPTEMBER 1. (September 2005 through June 2006)

To renew membership dues or to become a member of SVIPLA, complete the application by clicking on this link: www.svipla.com/application.html. If you have trouble accessing the link, go to www.svipla.com and click on Application.

Mail your completed application with your check to the address indicated on the application.

You can bring your membership application and check to the dinner meeting on January 18.

SUBMISSIONS NOW ACCEPTED FOR INVENTOR OF THE YEAR AWARD

It’s that time again – we are seeking your submission for the 2006 SVIPLA Inventor of the Year.

Deadline for submission is Friday, May 19.

The SVIPLA Board of Directors will judge the nominees based on their contributions to the technical arts, and then celebrate the achievements of the winner by naming him or her \"Inventor of the Year.\" The award presentation will take place during our regular monthly meeting.

You may submit your nominations by replying to: svipla@yahoo.com. Please provide the nominee\\\'s name, place of employment (if applicable), and a brief description of the nominee\\\'s work. It would also be helpful if you could attach a copy of one or more of the nominee\\\'s patents via a web link or a PDF file. If necessary, additional information may be requested.

The 2005 Inventor of the Year was Dr. Patrick S.L. Wong of Alza Corporation. At Alza, Dr. Wong invented and contributed to inventions of pioneering drug delivery systems used by many of us to take over-the-counter medications. At the time of the aware, Dr. Wong held nearly 200 patents with many other applications pending.

The 2004 Inventor of the Year was Radia Perlman, Distinguished Engineer, Sun Microsystems Laboratories. At Sun, Radia conducts research on network security and routing technologies. At the time of the aware, she held 70 patents with others pending, has published in numerous publications and was named as one of the 20 most influential people in information technology by Data Communications Magazine in its 20th and 25th anniversary editions.

While SVIPLA seeks to honor an inventor with impressive credentials, we seek a broad range of nominations to make sure we adequately consider candidates from various industries who have made important contributions.

BE SVIPLA’S NEW PROGRAM CHAIR FOR 2006-2007 MEETING YEAR

The SVIPLA Board of Directors is seeking nominations for Program Chair for the September 2006-June 2007 meeting year.

Please submit via email your nomination to svipla@yahoo.com (include in your nomination email a brief paragraph about the nominee and why they are interested in the position). Members are most welcome to nominate themselves.

Nominations are requested to be submitted no later than May 19th.

Job Description - Program Chair: Plan the program topics for the 2006-2007 meeting year (September through May - the June meeting each year is typically devoted to the Inventor of the Year Award); solicit and obtain speakers for the meetings; work with the SVIPLA administrator to coordinate requests by the confirmed speakers on the planned programs. Program Chair is the first position on the revolving SVIPLA board, so applying for this position brings with it the opportunity and obligation to rotate through the Treasurer, Secretary, Vice President and President positions.

SAVE THE DATES — UPCOMING SVIPLA MEETINGS

April 27 — “Supreme Court Shows Interest in IP Cases: MercExchange v. ebay and Labcorp v. Chiron” Panel Discussion — Co-sponsored with the Santa Clara University High Tech Law Institute. Location: Santa Clara University

Panelists:

Professor Don Chisum, Santa Clara University

Professor Mark Lemley, Stanford University

Michael Jacobs, Morrison & Foerster LLP

Matt Powers, Weil Gotschal & Manges LLP

Judge Ronald Whyte, Northern District of California

LICENSING INDUSTRY ASSOCIATION PROVIDES ADVANCED LICENSING PROGRAMS

The International Licensing Industry Merchandisers’ Association (“LIMA”), the industry trade association for the merchandising and character/brand licensing industry, is sponsoring a series of two-day Advanced Licensing Programs this March in Los Angeles. For further information on LIMA and this program, visit www.licensing.org.

The Los Angeles program will be at the Los Angeles Athletic Club on March 27-28. The programs consist of four half-day seminars on the following topics (continuing legal education credits are available for the Anatomy and Negotiation programs):

1. Valuing Licensing Properties

2. Best Practices in a Licensing Program

3. Anatomy of a License Agreement

4. Perfecting Your Negotiation Skills

When registering for the program, as a SVIPLA member you will receive the LIMA members-only discount of 15%. Discounts are indicated on the registration form.

2005-2006 SVIPLA BOARD OF DIRECTORS

PRESIDENT

Brian Coleman, Perkins Coie LLP, bcoleman@perkinscoie.com

VICE PRESIDENT

Andre Gibbs, IBM, andgibbs@us.ibm.com

SECRETARY

Marcel Bingham, Hickman Palermo Truong & Becker LLP, mbingham@hptb-law.com

TREASURER

Sean Fitzgerald, Sean M. Fitzgerald, Attorney at Law, sean@competitivefactors.com

PROGRAM CHAIR

Glenn Von Tersch, Perkins Coie LLP, vontg@perkinscoie.com

PAST PRESIDENTS

Robert Guillot, IPLO, rguillot@iplo.com

Stephen Sullivan, Strategic Patent Group, Inc., stephen@spatents.com

Paul Hickman, Perkins Coie LLP, phickman@perkinsCoie.com